Khan hosted the 4th season of ‘Bigg Boss’ but gave a pass in the fifth season. Though, he made an appearance at the grand finale in that season, which was hosted by his friend, co-actor Sanjay Dutt. Salman Khan returned as the host in the sixth season, and now will continue to host in the seventh season too.
Salman is a big draw in the show, because people now know the name "Bigg Boss" because of the name "Salman Khan" and surely helps with improving the TRPs. And i don't think it is bigger news is "Salman Khan will command Rs 5 crores (Rs 50 million) per episode in this season" after all people are eagar to see him on tv/show. He continues since these long seasons that means channel knows better.
Let’s hope Salman Khan’s involvement in ‘Bigg Boss’ doubles the eyeballs the show receives.